The team at Netflix already had a spectacular campaign plan when they approached us about developing a set of dynamic tablet ads for the 2013 holiday season.  They wanted to target owners of new iPads with rich media ads aimed at generating app downloads.  Additionally, they wanted to dynamically control the content titles displayed within the ad.

To fulfill the brief, we designed and developed a series of expanding iPad ads that tied into Flashtalking’s dynamic ad kit.  With a media query we targeted iOS 6.0 users based on retina screen resolution (the only people using 6.0 during the holiday season).  Then, we trafficked a series of animated touch-enabled ads that automatically selected box art content according to genre (family, action, comedy, etc.).  It was pretty amazing.

The project went so well that we followed up with an extensive set of mobile friendly HTML standard ads.  Produced in nine creative variations, these ads were targeted by device type (iPad or Nexus) as well as device color.