Google AdMob tapped us to develop a feature-rich mobile home-page takeover for Disney’s Oz The Great And Powerful.  The experience leveraged film assets to create an explorable and parallaxing landscape that dynamically responded to the orientation of a user’s device.  

With compatibility being paramount in mobile ad development, all possible care was taken to create a spotless phone and tablet experience for current and legacy versions of iOS and Android.

In the end, the ad proved to be a dazzling success with a 30% engagement rate!