Participation in this Wieden + Kennedy and Old Spice campaign wasn't an option; it was a responsibility – for when the Smell of Wild calls, you answer!  

To celebrate the introduction of Old Spice’s Wild Collection, we developed a series of standard and rich media placements just in time for the Superbowl.  Such favorites as the coveted YouTube masthead and the OldSpice.com landing page were developed and animated with outright style and bravado.