Goodby refined the creative concepts for these Adobe Touch
ads and then brought us in for some speedy development. Video editing, animation and HTML5 /CSS
interactivity were on tap for this campaign which involved two iPad ads and a
series of standard traffic drivers.
The first iPad ad featured an HTML 5 painting app with color
selection and masking functionality. The
second was a full-screen video-based feature.
Both were naturally exceptional!
And here we see a video montage of the iPad ads, conveniently assembled for those of you who didn’t manage the catch that particular digital issue of Wired magazine.
Campaign Components
- HTML5 iPad Ad: Painting
- HTML5 iPad Ad: Video
- 10 Standard Ads
