GAHHHTHESPACESHUTTLEISAMAZINGANDWONDERFUL!  We could not have been more pumped when Saatchi, LA invited us to participate in their Tundra Endeavour campaign. 

To recap:  Endeavour was headed for retirement.  The shuttle was to be transported from LAX to the California Science Center via a scenic stroll through Los Angeles.  Part of its journey followed a route across the Manchester Bridge over the 405 Freeway.  NASA’s transport was too massive for the duty so a stock Toyota Tundra was used to TOW THE SPACE SHUTTLE!    

To follow the occasion, we developed the Tundra Endeavour website, an HTML experience on a time-release launch schedule.  31 days before the event, the Tweet Drive component was released that donated $50 for every tweet the campaign received.  60 days later, Toyota had generated over $400,000 for the California Science Center foundation. 

After the event, the site was filled with content ranging from feature videos to photo galleries.  A street view shuttle tour was created and a series of activity pages for kids was implemented.  Fun for the entire fam!