Every so often, YouTube selects a few lucky content creators to help advertise the service.  They call these people “Beacons” and in exchange for their cooperation, they receive a complimentary helping of the mighty Google ad network.

For this third round of Beacons, we were invited to work alongside co:collective, designing and developing rich and standard media campaigns for Hank Green’s SciShow and Rocket Jump’s Video Game High School.

Both campaigns were developed simultaneously and featured dozens of rich interactive ads from mastheads to mobile expandos.  SciShow entertained users with quirky trivia engagements such as chopping off animal limbs or descending toward the center of the earth.  Video Game High School showcased the pixelated boundary between high school students and their video game world.