Goodby Silverstein & Partners tapped us to develop a wide range of media for the combination Sprint / Marvel vs Capcom ad partnership. Working with the agency's creative team, we developed all aspects of the 30 second in-store spot - including the extended game effects and CG phone.

Simultaneously, we developed a full-featured branded Flash site to live within the Sprint.com ecosystem. Additionally, an IGN.com rich media takeover with character mash-up functionality was created alongside 36 custom hero character video edits. We also developed the mobile site.