AdAge.com ranked CP+B's campaign for Microsoft #1 amongst 2011's Back To School competition. Focused on giving away a free Xbox 360 with the purchase of a new PC, the ads featured cameo's from video game's most recognizable action stars.

Our participation spanned the campaign's development from broadcast shoot to standard ad trafficking. Synced roadblocks, HPTOs, video editing and a generous helping of stunning standard ads smothered the internet in Back to School spirit.