To help launch Nintendo’s amazing DS
game, New Super Mario Bros. 2, Goodby joined forces with us to develop a web
game that launched players into a coin-collecting adventure across the
interwebs. Built as a Flash
Bookmarklet, the game inserted coin collectibles into popular
websites (including CartoonNetwork.com, MiniClip.com, Nintendo.com and
Youtube). Users grabbed
coins with their mouse in an effort to advance through the levels with the hope
of unlocking the mystery prize! What
could it be?!
In addition to the game, we
also tackled the development of a game-based screensaver and the
accompanying traffic driver production which included a treasure chest of
golden AS3 standard ads.
Pipes, parachutes and Bullet Bill - All of the greats are accounted for in this multi-site coin hunt adventure. Progress was tracked using the Bookmarklet’s interface docked at the top of the screen. Persistent players who collected every coin were rewarded with a secret prize! (Spoiler Alert: It was a coin clock screensaver)
Campaign Components
- Coin Hunt (The Game)
- HTML Landing Environment
- Flash-Based Coin Clock Screen Saver for Mac & PC
- 5 AS3 Standard Ads in Two Creatives
- 4 Expando AS3 Rich Media Ads
