When our friends over at Crispin Porter + Bogusky introduced us to the new 41 megapixel smartphone and asked us to help launch the campaign, we couldn't imagine saying no. We complimented CPB's internal designs with our sweet Metro UI animations and WALLAH! windows phone magic was made.
From standard ads to YouTube HPTO's, we developed and animated an array of units showcasing the smartphone's reinvented zoom and most amount of megapixels that can fit perfectly into a pair of skinny jeans. We tried it! They fit!!!
This Times Square jumbotron ad was livin' large in the big apple. In addition to this OOH board, we also created one for Penn Center!
Campaign Components
- YouTube Masthead
- 33 Standard Ads
- Times Square Digital OOH
- Penn Center Digital OOH
- ESPN Roadblock
- MLB Takeover
- MSN Entertainment Takeover
- Fox Sports Takeover
- CNET Takeover
- Pandora Takeover
