Animation studio Laika was in need of digital content and
traffic drivers for their masterpiece stop-motion film, ParaNorman. Wieden + Kennedy, Laika’s creative agency of
choice, called upon us to partner up on development. Leveraging film assets, we manufactured an
undead army of interactive ads featuring animated movie posters, zombie translators and streaming home page takeovers.
This equally remarkable takeover was also fashioned from film assets. It graced the cover of Yahoo.com/movies.
This stunning home page takeover was fashioned from film
assets and streamed over Yahoo.com!These ads re-purposed art from the official ParaNorman poster! They were both handsome and superbly animated.This series of ads translate the film's critical acclaim quotes into Zombiese. Users could toggle between Human and Zombie languages while enjoying some heartwarming parallax animation.
