Schroeder, of Peanuts fame, battles insecurity despite his delightful piano skills.  He relies on the encouragement of you, a nimble-fingered internetter, to nudge him through his performance.

We partnered with CP+B to design and develop a simple game for MetLife’s “I can do this” campaign.  Players were invited to assume the role of Schroeder at a piano immediately before his show begins. 

A tempo-focused game mechanic centered on keyboard button mashing was developed and finely tuned.  A sensitive visualizer was invented to motion-match and float musical notation above a cinematic video.  Quarter, eighth and sixteen notes cleverly rose into the air, popping out of the piano from locations corresponding to the user’s position on the keyboard.

The game was deployed as both a Masthead Ad on NYTimes.com and as a Facebook Tab.  Thanks to the devious button mashing game play, the ads set record interaction metrics with an average of 2.5 bazillion keystrokes per user.  It was also featured on Mashables!

+ Standard ads!