Weiden + Kennedy tapped us to develop an armful of digital
content for Old Spice’s “Believe In Your Smellf” campaign. On the agenda were three hero units for
OldSpice.com, a series of rich video ads and a fleet of skillfully crafted
standards.
Taking over OldSpice.com was this interactive hero placement featuring
the chiseled jaw of a living man-god. In
total, we developed three unique creative units for the Believe In Your Smellf
campaign.
Campaign Components
- 3 Hero Units for OldSpice.com
- 9 Banners
- 40K/100K Rich Streaming units.
