Droga5 generously approached us with the opportunity to develop a series of 3D rich media ads for Activision's new game, Tony Hawk: Ride.

Focused on highlighting the game's skateboard-like peripheral, the challenge of the ad was in its need to integrate an interactive photo-real CG model into a lightweight Flash media unit. To produce the best results, a finely detailed high density model was first constructed, textured, lit and baked. Then, with the help of our proprietary Large-Banner-Lubrication System (LBLS), the mesh was expertly reduced to fit within the working limitations of a Flash environment. The result of this professionalism was a super low-density model, easily sustained by a rich media banner, wrapped in the skin of its fine looking high definition former glory.

Additionally, we were fortunate to be offered the production of a broadcast CG animation for the end title of the television spot being created by The Mill. Having already produced a perfect model and texture set, we accepted the job with enthusiasm and quickly generated our breakthrough performance into television advertising.