For this IGN.com takeover, Goodby Silverstein & Partners and Sprint charged us with developing an ad that saw game elements from Uncharted 3 exploding from the phone screen and defacing the page content. Yes! With equal parts CG, effects compositing and Flash animation, the ad was built in four different formats to be displayed on two separate takeovers. Footage from Uncharted 3 was captured, separated and at times, remodeled and animated.